Functional Medicine is a systems biology–based approach that focuses on identifying and addressing the root cause of disease. Each symptom or differential diagnosis may be one of many contributing to an individual’s illness. Building an own-able and distinctive brand identity that brings Tom’s expertise and knowledge to his clients. By devising a simple colour and shape coded system we were able to distil complex concepts into easily under-stood information.
Brand creation, identity, Consultation templates and stationary, website design.