Easy Bean launched their pioneering one pot meals in 2007. With the growth of the vegan convenience category, many new players have since caught up on Easy Bean. Although their previous packaging established them well. The change in category from functional to culinary celebration, meant Easybean’s packaging needed a flavour injection.
Time for a new look that celebrates the rich diversity of their recipes and sung their vibrant vegetarian credentials. Sold in health food independents and Ocado, the packaging needed to clearly and simply communicate to its customers the delicious flavours in the range.
Product identity design and packaging design and production.