‘To be trusted is a greater
compliment than to be loved.’
“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.”
These brands make it easier for customers to relate to their business, and through doing so help the business to build long-lasting, trust-based relationships with their customers.
These brands are lead by their customers. They champion their categories by providing the best products and offering a stress free user experience. In short, they work hard to make their customer’s lives easy. As such their brands are easy to find and use and they are warm and personable.