“There is no business to be done on a dead planet.”
Idealistic, values-led and internally-orientated companies imagine the world they wish to inhabit and then set about creating it.
Rather than accept the world as it is with all its imperfections, inequalities and injustices, values-led companies imagine the change they wish to see in the world and then set about
By living their values, their beliefs, they become the change they wish to see. At the same time, they do everything within their power to inspire others to follow their path and through doing so create a more just and sustainable world. Their brand simply communicates those values.